The Truth About Starting a Brand When You’re Broke, Tired, and Full of Doubt

Posted in The Minutia Files – June 15, 2025
By: Someone who's doing it anyway

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Let’s be real.

Starting a brand sounds cool when you say it out loud. It looks cool when the mockups are fire, and the fonts are aligned, and the homepage has that “I’m fancy but mysterious” vibe. But what they don’t show you?

The part where you spend all your energy creating something you believe in… and then you launch it, and nothing happens.

No sales.
No messages.
Just silence—and a rising sense of “maybe I’m not cut out for this.”

Welcome to the part of the story they never write about on entrepreneur blogs. This is the ugly middle. The part where doubt tries to chew through everything you’ve built.

But here's the thing:

• You don’t have to be rich.
• You don’t have to be perfect.
• You don’t even have to be confident.

You just have to be honest—with your voice, your creations, and your experience.

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Invaluable Minutia isn’t about flashy trends or factory-made blandness.
It’s about weird little feelings turned into fashion.
It’s about trauma transmuted into hoodies and mugs and chaos-core cottagecore pillows.
It’s about saying, “This is how I survived,” and hoping someone out there feels less alone because of it.

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So yeah, we’re new.
We don’t have thousands of followers or viral TikToks (yet).
But we’re here.
Creating.
Falling apart a little.
But still showing up.

If you’re like us—broke, exhausted, doubting everything but still dreaming?
You’re not alone.
This brand is for you.

And we’re not going anywhere.

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Written with love (and a nervous breakdown or two),
From the Team at IM.